When I attempt to load my Axiom software for MicroStation from the Axiom menu/ribbon, why am I taken to a web page?

When I attempt to load my Axiom software for MicroStation from the Axiom menu/ribbon, why am I taken to a web page?

During installation, you have to select the products to be installed. The product you are trying to load wasn’t selected so the product wasn’t installed. Simply run the installation again and ensure that the product you are trying to run is selected for installation.